Week 12 post 1& 2

Part 1:

After reading and exploring a lot of different SM marketing options nothing seems to have the reach as the traditional SM sites I currently use. Facebook being the number one for our business and instagram number two, even twitter hasn't really been that great for our specific brand. With our demographic being females between the ages 38 to 65 the trend seems to be on Facebook, however I'm going to try and see if I can find some new customers using Linked-in. Linked-in is more of a professional based SM platform which plays into my business with the clothing we sell, so taping into this market my be a benefit.

Part 2:

After using my go to site for all things SM "Social Media Examiner" I think I might give Youtube a try, using the site to make videos on how to style our clothing brand and just to talk about all things LLR. Unlike other brands our styling teams setup amazing tutorials on how to style the new patterns with existing ones, with helps to move "old" product using the new. Perhaps doing my own version of this for customers we will see an uptick in sales, either way its a small investment so why not.

week 11 post 1

If I had to send out a newsletter it would be a monthly letter, I find news letters to be very ineffective to begin with. Im sure for some businesses they might work well I just know when I get things like this it automatically goes into the trash. So like I said if I sent one it wold be monthly and this is what would be in it.

- Fashion tips for our clothing line, this would show our clients how to style different pieces with each other.
- New styles being released for that given month.
- There would be a spot in it for customer testimonials.

Anyways this would be my monthly newsletter.

Week 10 Post #2

Since my business caters to women's fashion my target market would be Fashion, clothing, Disney (we carry a whole line of Disney products) and body positive. Breaking that down a little more the focus in the "fashion" would be style with comfort in mind, as for "clothing" I would go into specific category of the products. When it comes to Disney there are a lot of licensing agreements and rules that must be followed, so that would take some creativity. Now the "body positive" is the most exciting for me, I want our customers to feel awesome in our products, stepping out into the world looking fresh, stylish and put together ready to "Slay the Day".



I also commented on the following Blogs:

- Tracey Walz
- Sierra Gilardi
- Francesca Haman

Week 10 Human Interest

Adding the human factor to blogs, posts, or whatever brings a sense of community to a business. This reminds me of something I was just told recently "People don't buy what you do, they buy why you do it" or "People don't buy what you sell, they buy why you sell it". In our business we call this our "Why", by adding emotion or personal thought we connect with our customers on a level that is more then just retailer and consumer. The sale feels better when it comes organically, if I have to push something on someone for them to buy it I might get one sale out of them, but if I can connect and build that trust I will have a shopper for life. Now of course there is a time and place for everything, on my public business page I might not share as many personal thoughts, but when you become a VIP member thats when we really get to know each other and build that trust. So finding that balance that works for your business or service really comes down to you as a business owner and what it is you are looking for.