Our Target Market can be quit broad, however we try to stick to what has worked best for our LuLaRoe business. The ads that we have running on Facebook presently our targeting women between the ages of 25 to 60 that live in the U.S. Since its not cost effective to ship outside of the U.S, we stick to only domestic sales at the moment. We also use some Psychographics as well, Disney is a big one since we have a licensing deal with Disney to carry clothing displaying Disney characters. The size range for our adult women lines are 0-28 so we have items to fit a vast majority of body shapes in flattering stylish clothing and thats what we pride ourselves on.
More importantly LuLaRoe Ellie Lamay & Jay is more than just our brand, we have built a community of amazing women that are more confident about the way they look and feel in clothing. These relationships will last far past that of a clothing brand, with the sense of friendship and family that our small little Facebook group has for one another is the real reason we do what we do. We truly love our VIP's and know about their families and if they are having a hard time or an amazing new opportunity has come their way. This is a business and if I said making money wasn't the point I would be bad at business, but its not just about selling product for us, we enjoy just getting to know members and their story.
www.teamjellystyle.com
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